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a celebration of all things fashion history

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For promotional and business collaborations, or for any other enquiries please contact whatgrandmawore@hotmail.com

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Recent Posts

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Hi 👋🏼
Back after an unexpected break on this account, continuing the theme of American designers. When I first saw this 1952 film costume, draped silk jersey pleated and pinned over the head and body, with sequined bodice, I actually thought it was Azzedine Alaïa!
Happy Super Pink Full Moon in Scorpio this evening and thank goodness this embellished evening dress by Sarah Burton for Alexander McQueen exists 🌚
I love the playsuits designed by Claire McCardell - she created her first romper during the 1940s, refreshing the style with different materials and patterns throughout her collections.
Claire McCardell's 'pop over' dress sold in its thousands - different versions made from various materials (such as denim) were created and this style of dress always featured in McCardell's collections. This 1942 grey cotton garment was classed as a utility item and was sold for $6.95. It comes with large pockets, decorated with workman's double topstitching, and red matching oven mitt. @metmuseum
Also just wanted to add as I've accidently made this week themed on #americanfashion - you can read American Ingenuity for FREE on the @metmuseum website - big focus on American designers during the 1940/50s. It is also available to download as a PDF too 😊

Twitter: @whatgrandmawore

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